Apple's Lack of Social Media
Apple is knowing by its high standard, and as mentioned on my previous blog, for their uniqueness. Social Media is not something they wanted to change I assume. When you go to almost every website there many icons where you can click to " share " the product or their page on Twitter, Facebook, Pinterest .. the list goes on, and they are usually visible. If you go to the Apple website, you can say that the feature does not exist even though it does. Being that they keep their image as high end, maybe all those little icons might seem " tacky " in such website.
The lack of use of social media has obviously not impacted Apple in any way. Apple's executive do not blog and barely use twitter and most certainly are going around advertising their Facebook Pages. Steve Job didn't even have a Twitter though their new CEO created one but as said above barely makes any use of it.
As big as social media is these days Apple has not gotten to the point of using it and as we all know, it has not made a difference in their sale. I believe Apple's customer to the marketing for them by posting pictures of their new bough Apple products and talking about them to friends, family and on the social networks.
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