Ch. 17 - Personal Selling and Sales Management

Selling - Personal  & Management 

In order to be successful selling a product a company's personal selling must be at its best. 

When you walk into any Apple retailer, or at least from my experience, all the employees are hands on with the products. One must know the product very well in order to have the " personal selling " side of their company well managed. 

Apple trains their employees to make their customers feel at home and even when you are not buying they make you feel very important. When you buy an Apple product their employees make you feel as if your coming into a new family where you are going to be taken care of as long as the life of the product and I believe they stay true to that . +

Apple's Genius Bar is a key element to their selling, I personally buy their product because there is a comfort in knowing that if anything is wrong with the product you purchase you can just make an appointment or walked into one of their retail store. 

Even before getting to the point of using the Genius Bar, when you buy a product Apple as stations set up so that the representative that assisted you in your purchase can help you set up the product. Apple also has workshops to help you learn how to use the product you purchase and how to transition from Microsoft Products to their Mac software.