Ch. 10 - Product Concept

Apple's Branding & Concept

Apple's key to their success has been their uniqueness.When you buy any of their product you know that you can't get anything like it at another place. From their high end physical materials to their unique software. Their " Think Different " campaign definitely relates to their products, when you are using any of them you are required to think different. 

Apple's has made their homework to make complex simple. Their products are simple to use but at the same time you look at it and it may seem complex which is what makes them different. Steve Job once said " the best technology is invisible, things work like magic " and many of the features of the Apple's software makes you feel like that. Apple has been very unique and different from their competitors and have stayed on top of their game even when not everyone agree on their uniqueness. One thing is certain, UNIQUE has worked for them . 

Apple's logo is recognized worldwide without needing to put their name under it. When you go to their retail Store most of them if not all of them only have their " APPLE "  logo in the front which lets us know how successful they are. They take branding to another level from their logo, their retail store, online store and all the way to how their products are packed. The Apple experience does not end on the purchasing, the unpack-aging experience is pretty amazing as well.