Ch. 5 - Developing a Global Vision.

Apple's Global Vision 

Apple's global demand for their products have gone up over the years significantly. Apple's main market started here in the United States since it is an American company but they have been focusing on expanding their market to the world. They have been building up worldwide by opening " Apple Stores " . Apple has been very successful at making customers satisfied over the world because of their great customer service, and how they make their customer feel valuable. Apple's unique and advance technology has attracted the world market, therefore I believe their global marketing has succeeded. 

One of the ways apple has reached their worldwide target market is by having their products available in different languages, adjusting to ones need. In 2012 the apple website had 126 countries to choose from if you wanted an iPhone or any Apple product. The latest iPhone 5S and 5C are launching in another 36 countries by the end of this month. Apple has about 400 stores and approximately 130 of them are outside of the United States, Apple revenue is around 40% USA and 60% outside of the USA. The past year hasn't been the greatest for some part of world for apple but nevertheless has it been loss. 

. " While Apple’s revenue in the Americas grew 43 percent, and Japan jumped 113 percent, Europe grew a relatively anemic 8 percent, to just over $8 billion. Asia Pacific — which includes China — must have had some very poor performers, since even with China’s 26 percent jump the region grew only 15 percent."

Even though I really like Apple and all of its product there is one thing I am against of, and that is outsourcing all of their manufacturing jobs. When you turn your Apple product and read their small imprint you will read " Designed by Apple in California, Assembled in China " . This is a problem we have with many American companies and the reason Apple gives for outsourcing their jobs is that " The infrastructure and labor force doesn't exist at the levels necessary to support Apple's operations " They say that even the largest city in the United States is not capable of handling their manufacturing need.