Ch. 6 - Consumer Decision Making

Decision Making -  Made Easier. 

Apple has different products that lets costumers have more option for their needs and their wants, from different styles to different sizes of the same product as well, which is accommodating to their customers desires.

The stimulus that affects consumers on purchasing Apple products is the sight. Apple has a way to make their product unique and their design standards are very high. They've been turning the every day products we use into something that I like to call it beautiful. Their finishing touches to all of their product, not only on the inside but on the outside, it has been key to their success. Apple focuses their attention to the whole product, from their operating systems to their amazing designs and you can definitely see that in every single one of their products.

When buying Apple products, personally I've had different consumer decision makings. It has all depended on which product I've bought. my first apple product was an iPod Nano. I did almost no research to get this product because almost everyone around me had it and they loved, also it wasn't worth hundreds of dollars. My second Apple product was a Mac Book Pro, needless to say I had an extensive decision making when purchasing this product, not only it is something I use a lot but the price was over the 1,000 mark and when buying something at this price I see it as investment and at the end it was a great one. The customer service that Apple offers has a big impact on my decision to buy their product, I might not need it as often but when I do, it is pretty great . I would say Apple justifies their prices and makes the decision making process a lot easier.

Demographics has a lot to do with the " consumer decision making " for the age , the place and culture of someone can affect what they buy. Generation Y and Tweens are very attracted to Apple, for them it is more of a trend now also. Apple has found a way to make it through businesses .

Apple has made their product unique which also helps the process of making the decision of buying any of their products.