Ch. 4 - The Marketing Environment

Apple's Marketing Environment

Apple sure does know their target market. They have a very wide target for they try to attract teenagers with their iPod and even iPhone, business people are using iPhones and iPads, many corporations provide their employees with these gadgets instead of the very popular Blackberry that was mainly used by business people, college students with their Mac and even Kids though they obviously not able to purchase they attract them and parents end up buying for them . Though personally I don't believe Apple products are kids friendly many people are actually purchasing, specially iPads . Their demographics mainly goes from Teens to Gen X but as time passes they have attracted Tweens and even baby boomers !  

Many people complain on the fact that Apple comes out with a new version of their products often I believe is very necessary in order to be able to keep up with their biggest competition, Android. Even with those complains Apple keeps breaking record almost every time a new product is introduced, for example last week the new iPhone 5S was released and in less than one hour it was sold out. The Monday after its release Apple announced that they had a $9 Million sale throughout the weekend. 

Apple has been able to attract many markets not only age wise but ethnic markets also. The Apple madness is not only an United State's, they have been successful worldwide. As the textbook say, by 2050 one in three residents in the US will be Hispanic therefore many companies have to find a way to reach out to different cultures and languages. Nothing proves more their worldwide success than today's News. 

"Apple Bumps Coca Cola to become world's Top Brand " after 13 years Coca-Cola held the number one spot and today Apple made it to that number one spot. 

I believe Luxury is Apple's main focus, therefore people who owned an apple product are considered middle or upper income people. The presentation of their products sells, even their packaging is neat and at an upper end of the Market from their products to their customer services.