Ch. 8 - Segmenting and Targeting Markets

Segments and Target Markets 

According to our textbook Market Segment is a subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs. When Apple designs their product they have their Target Market in mind at all times. Unlike other companies that try to put everything together in one product or should I say the needs of many target markets in once product Apple stays true to their consumers and keeps their quality, uniqueness and elegance the same or they actually improve it. 

Sale of the others products might show that Apple is decreasing and by other products I mean the sale of the Samsung Galaxy against Apple's iPhone but when we look at profit and number and tittles Apple has only rise worldwide using demographic settings, age, culture, ethnicity and more. Having their product in different language , having their feature " siri " talk in many languages shows why Apple has become a successful worldwide  company. Recently Apple took the number one spot from Coca Cola and that definitely shows that they are here to stay with their innovative Products.


Aside from targeting and segmenting us the " regular " people with their gorgeous products Apple has an even bigger Market and those are professional, not only business people but the Art side of business. Their iPods and Macs are designed to go beyond and artist prefer their product to create their work. Even though at the beginning these products were targeted to the mentioned market above Apple as been able to make their product appeal not only to them but to everyone . 

Age, Culture, demographics is not such barrier for Apple anymore for every single product can appeal to anyone at any age from any culture and at any part of the world.