Ch. 7 - Business Marketing

Relationship with Businesses 

Apple targeted businesses since the beginning with their Mac. Producers, Artists, Graphic designers seemed to prefer their product when they actually got to experience it and see everything they had to offer for their business. Lately we have seen companies making the transitions from Blackberry to iPhones, from PC's to Apple Computers and even iPads are very popular among businesses that use hand held devices to maintain better communication with their employees.  

Apple has also made their way into institutions such as Schools, Universities, Hospitals. Being that their product tend to be more durable and have better warranty these institutions are bringing in Apple products when is time to replace old ones. We can see the change happening right at our own college, many of the lab rooms at BMCC are now equipped with Apple computers. 

Apple has definitely made their way to businesses not only from the music industry and Arts but from every kind that has technology needs from a phone being that now iPhones are available in different Mobile companies not only AT&T, to computers and Tablets.

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When you walk into their stores there are specialist just for businesses needs usually wearing black shirts, also their website has a site for them too accommodating to their needs.